What is Answer Engine Optimization (AEO)?
Answer Engine Optimization is making your business easy for AI assistants to understand and recommend, so that when someone asks ChatGPT, Gemini or Copilot who to hire, your name is in the answer.
How it differs from SEO
Search results give a list of ten links. An AI answer is a written reply that often names only a few businesses. The goal moves from ranking a page to being the business the answer chooses to mention.
What AI assistants read
They draw on sources they can find and trust: your website, business listings, reviews and articles about you.
What helps
Most of the work is clarity and trust, not tricks.
- ✓One consistent name, address, phone number and description everywhere.
- ✓Schema markup so machines can read your business details.
- ✓Pages that answer customer questions directly, in plain language.
- ✓Mentions on the trusted sites an assistant relies on for your category.
- ✓Allowing AI crawlers to read your site.
How it is measured
You ask the same questions your customers ask, on each assistant, and record whether you are named, in what position, and which sources the answer cites. Because answers vary between runs, patterns across repeated checks matter more than one answer.
Want to know where you stand?
We measure first, then fix what matters, and report every 30 days.